At The Coupon Bureau, our mission is to modernize couponing in the U.S. by creating the first universal digital coupon standard — powered by the AI (8112) specification. We aim to improve coupon accuracy, stamp out fraud, and deliver a reliable, interoperable coupon ecosystem that serves manufacturers, retailers, and consumers alike. To make this vision a reality, we had to build a backend capable of handling billions of coupon transactions — in real time — across a broad and

A Broken System in Need of Change For decades, coupons have been a cornerstone of consumer promotions—yet the system supporting them has...

We’re excited to share that The Coupon Bureau’s CEO, Brett Watson, recently appeared on the GS1 US podcast, Next Level Supply Chain , in...