The Coupon Bureau provides a network of connectivity between all stakeholders in the coupon ecosystem. This is critical to enable a single positive offer file to eliminate fraud and to enable the transactional tracking of mobile coupons. In this model all stakeholder’s business models remain the same. With Bureau connectivity, each stakeholder has the ability to expand, enhance, or find efficiencies in current offerings. This connection to a universal positive offer file will add fuel to the technology development fire in this industry.